Cubo Round Table Discussion: Exploring Financial and Operational Success in HEI Sports – 2nd Round Table
Join us for an insightful round table discussion, facilitated by Melissa Browne, CUBO Chair Elect and Deputy Director of Commercial Services and Estates at the University of Kent. This session will bring together heads of sports departments and professionals interested in the financial and operational aspects of sports within higher education institutions (HEIs).
On the Agenda:
Financial Performance and Commercial Aspects
We'll take a deep dive into the financial performance of HEI sports departments over the last four years, with a special focus on the commercial aspects of sports facilities.
The discussion will explore the following 4 key areas:
Here is a detailed overview of the questions that will be discussed:
Sports facilities are a valuable asset for universities, but optimising their use for revenue generation is crucial. The round table will explore:
Membership Models: Are pay-as-you-go models, memberships, or hybrid approaches more effective in maximising income?
Community Engagement: How can universities better integrate their sports facilities with the local community to increase usage and revenue streams?
External Partnerships: What role can partnerships with local businesses, sports teams, or national governing bodies play in increasing financial returns?
Controlling operational costs while maintaining high-quality services is critical for sustainable growth. Discussions will focus on:
Energy and Maintenance Costs: With sports facilities being energy-intensive, how can universities manage these costs while maintaining green, sustainable operations?
Staffing and Outsourcing: Are there cost benefits to outsourcing facility management or keeping it in-house? How can staff resources be used more efficiently?
Utilisation Rates: Are facilities being used to their full potential? How can universities improve off-peak usage or introduce new activities to increase utilisation?
Many HEIs have invested heavily in state-of-the-art sports complexes. The round table will evaluate:
Return on Investment (ROI): How can universities measure and improve ROI on these large-scale investments?
Future Investments: What emerging trends, such as eSports or specialised training facilities, present new commercial opportunities for HEIs?
Sports can play a key role in attracting students and enhancing the overall student experience. The financial discussion will include:
Sports as a Marketing Tool: How are universities leveraging their sports facilities and programs to market themselves to prospective students?
Impact on Retention: How do top-tier facilities contribute to student satisfaction and retention rates? Can the financial impact of better retention rates justify the investment in these facilities?
This is a fantastic opportunity for CUBO sports members to:
Share Experiences - Discuss current challenges, achievements, and insights from your own institutions.
Discover Best Practices - Gain valuable perspectives and practical solutions from fellow members.
Network and Collaborate - Connect with like-minded CUBO members and explore potential partnerships.
Book now to receive the MS Teams link.
Please contact contact@cubo.ac.uk for more information
