Campus Experience Survey launches trio of CUBO research initiatives
26 June 2019
The 2019 CUBO Campus Experience Survey launches in July 2019, as the association of senior managers in higher education campus and commercial services rolls out a trio of research reports on the campus experience, student accommodation occupancy and commercial services benchmarking.
Previewing at CUBO's summer conference on 3 July 2019, the 2019 CUBO Campus Experience Survey is part of an ongoing CUBO research programme to deliver insight, knowledge and added value to members, providing information and knowledge to enhance university performance and build awareness of the impact of commercial and campus services on the student experience.
Never has the campus experience been more important to students and, arguably, never under greater scrutiny in terms of value for money. This survey of senior commercial and campus services professionals in the UK and Ireland sets out to benchmark campus performance and aid decision-making when investing in infrastructure and services for the future.
Meanwhile a pilot survey on maximising accommodation occupancy, conducted in cooperation with consultants and CUBO corporate partner JLL Higher Education, will be finalised over summer, with participants also receiving an individualised report. This research combines data provided by members with that routinely collected by JLL of the local, regional and national market context, and aims to identify any consistent features in student housing that experiences voids or which fills easily. It will also examine whether the severity of voids coincide with certain attributes of student housing (e.g. location, quality, amenities).
Identifying trends will allow members to spot early warning signs and proactively address potential problems, whether through capital planning, pricing strategy, short-, medium-, or long-term partnership opportunities or other strategies. It is hoped that this pilot study will form the basis of future regular research which will allow any identified trends to be monitored, and subsequently improve the accuracy of forecasting and the consistency of performance.
Finally, after the 2018 annual benchmarking survey of accommodation and conference data and trends was presented in published form for the first time at the 2018 Winter Conference, this important yearly data collection has been reviewed and an upgraded 2019 survey will take place in September and be presented at the CUBO Winter Conference in Edinburgh on 21-22 November.