Flying the flag for commercial services
22 October 2019
In 2018, CUBO launched a new strategy to improve the value of membership and raise awareness of commercial and campus services and their contribution to students and universities.
Investing in PR was seen as crucial to this latter aim, and the last 10 months have borne fruit both in media coverage and in CUBO’s sector engagement.
CUBO news and views now appear regularly in sector-specific media including The Caterer, Campus Estate Management, Cost Sector Catering, Premises and Facilities Management, Professional Security, Wonkhe, Higher Education Estates, Early Years Educator, The PIE News, Tomorrow’s FM, TUCO Magazine, The ProtectED Review, Facilities Matters, Conference News, FMJ, EduCatering and University Business Magazine.
This PR is aided by increased activities such as the new CUBO 2019 Campus Experience Survey, as this article in the latest edition of Public Sector Catering illustrates.
Our public profile is also improving with increased sector engagement.
Most recently, CUBO Chair Elect Jo Hardman chaired the afternoon stream “Places” at the Higher Education Conference: Placing the Student at the Heart of Higher Education Innovation. The Places stream ran parallel to People and Performance streams, with a panel on transforming campuses to transform the student experience, a session on the intuitive campus and a case study from Middlesex University: MDX Living Pavilion – Students taking ownership of the estate.
In November, CUBO has been invited to attend the launch of the Climate Commission for UK Higher and Further Education Leaders.
CEO Jan Capper is currently a judge for the 2019 Academic Venue Awards, which celebrate the impact of academic venues on the UK MICE landscape and highlight excellence achieved over the last 12 months.
Board Director Jon Greenwood (University of York) is a judge for the 2019 Green Gown Awards, which recognise the exceptional sustainability initiatives being undertaken by universities and colleges across the world.
And other members of CUBO represent the wider membership outstandingly in various areas of the sector including accommodation, security and health and safety.
Accommodation, catering, sport, retail, security...
..these services are integral to a good student and campus experience, while activities like conferencing bring important additional income to the university sector.
CUBO members and partners have a wealth of expertise in understanding customer needs, in developing the student experience and focusing on solution based outputs - all skills that the sector increasingly needs and values, and which are now reaching a wider audience.