The CUBO Marketing Sub-group gathered in York on 2 April to discuss Marketing Relationships, Credibility and Trust.
Stewart Ross, CUBO Chair, on the challenges facing HE and the important role of commercial and campus services in supporting our universities.
Amber Kirby, Director of Brand and Customer Experience at Eurostar, on Building Relationships, Trust and Credibility
Susie Spencer from Simple Usability on Improving the User Experience
Net Natives on Google Analytics Reporting
Revolution Viewing on User Generated Content
Matt Hamnett of the University of Leeds on Building Personal Knowledge and Credibility
Hot topics and group workshops on Internal Communications, Crisis Communications and the Complete Student Journey generated some great exchanges of ideas and experience between the 30 marketing professionals who attended.
Joan Concannon, Director of External Relations from the University of York, gave the welcome address and CUBO CEO Jan Capper gave a quick tour of the new Online Marketing Group.
Feedback was excellent and the Marketing Steering Group led by Sue Pimblett and Laura Evans deserve congratulations for another great day of learning and networking for marketing professionals working in campus services.
Look out for the next event later this year - we're coming south!