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CUBO Marketing Group meet in York

05 April 2019      Scott Murdoch, ICT Support Officer

The CUBO Marketing Sub-group gathered in York on 2 April to discuss Marketing Relationships, Credibility and Trust.

Speakers included:

  • Stewart Ross, CUBO Chair, on the challenges facing HE and the important role of commercial and campus services in supporting our universities.
  • Amber Kirby, Director of Brand and Customer Experience at Eurostar, on Building Relationships, Trust and Credibility
  • Susie Spencer from Simple Usability on Improving the User Experience
  • Net Natives on Google Analytics Reporting
  • Revolution Viewing on User Generated Content
  • Matt Hamnett of the University of Leeds on Building Personal Knowledge and Credibility

Hot topics and group workshops on Internal Communications, Crisis Communications and the Complete Student Journey generated some great exchanges of ideas and experience between the 30 marketing professionals who attended.

Joan Concannon, Director of External Relations from the University of York, gave the welcome address and CUBO CEO Jan Capper gave a quick tour of the new Online Marketing Group.

Feedback was excellent and the Marketing Steering Group led by Sue Pimblett and Laura Evans deserve congratulations for another great day of learning and networking for marketing professionals working in campus services.

Look out for the next event later this year - we're coming south!

Tagged : Marketing and Communications

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