Do you market accommodation and other campus services to students?
Come and learn how to accelerate exponential growth using new and emerging technologies. Discover what tools are out there, what's most likely to bring the quickest returns, and try a few out! Find out how to create and implement authentic content that meets the requirements of the curated campus, in terms of all different departments and their moving parts. And take a deep look at how you can make your campaigns more effective and use data analysis to develop future strategy.
Date: 3rd April 2023
Location: Woburn House Conference Centre, 20 Tavistock Square, London WC1H 9HQ
Programme
09.30 - 10.00: Registration, Arrival and Coffee
10.00 - 10.15: Introduction – Jan Capper, CUBO Executive Director
Overview of programme, speakers and delegates and expectations.
10.15 - 11.00: Growth Hacking - Zohe Mustafa, CEO, Growth Hakka
11.00 – 11.15: Break
11.15 – 12.30 Growth Hacking - Zohe Mustafa, CEO, Growth Hakka
12.30 - 13.30: Lunch and Networking
13.30 - 14.45: User Generated Content and the Curated Campus – Laura Bosworth, Managing Director, This is Real Agency
14.45 - 15.00: Break
15.00 - 16.45: Successful Marketing Campaigns – Tom White, Co-founder & CEO, WAU Agency
16.45 – 17.00: Wrap up - Jan Capper, CUBO Executive Director
Marketing professionals working in higher and further education with a remit to engage students with campus services, including accommodation, catering & retail, sport memberships, residence life, etc.
Growth Hacking - Zohe Mustafa, GrowthHakka
Zohe describes himself as a Growth Hacker/ Marketing Technologist - a hybrid background of web/software development and sales & digital marketing. He uses growth technology to deliver growth solutions and create growth machines for all stages of a marketing/ sales funnel. He has 24 years in digital working with over 55 companies including Fortune 500, Scaleups & Startups on client & service side: an “expert-generalist” having started in IT, moved into business & marketing, then consulting + sales/marketing. Read more
User Generated Content and the Curated Campus - Laura Bosworth, REAL
As the founder and MD of REAL, an award winning marketing agency that specializes in higher education, students and property (student accommodation & PBSA), Laura is dedicated to elevating visibility, fostering thriving communities, and driving revenue growth for clients. Through the creation of distinctive brands and the implementation of impactful marketing strategies, Laura supports universities and student accommodation developers throughout the UK. Her clients include Northumbria University, UAL, University of Greenwich, UCL, ULiving, Sodexo, CRM Students, Future Generation, LIV Student, Housemates and The Students Union.
With a passion for authenticity in marketing, Laura is committed to helping clients develop campaigns that resonate with their target audience and bring a unique and genuine approach to their marketing efforts. Read more
Effective Marketing Campaigns, Tom White, WAU Agency
Co-founder & CEO of WAU Agency, Tom is a Sales and Marketing leader with over 14 years’ experience of delivering change and transformation strategies within the Higher Education and Corporate sectors. Read more.
Tagged : Accommodation, Marketing and Communications, Residential Life/Student Experience, Student and Sector General, Learning and Development
Type : Training
Please contact contact@cubo.ac.uk for more information
