A one-day workshop for university conferencing and events professionals responsible for summer business at their institution. Learn from university and language school sector specialists and come away with a deeper understanding of commercial summer business and how to win it!
Date: 4th April 2023 Change of date due to rail strike (was 16.3.23)
Location: Tesla Room, Broadway House, Tothill St, Westminster, London, SW1H 9NQ
Programme
09.30 - 10.00: Arrival and Coffee
10.00 - 10.15: Introduction – Jan Capper, CUBO Exec Director
Overview of programme, speakers and delegates and expectations.
10.15 - 11.00: Developing your summer business strategy - Kerry Watson, Senior Sales & Marketing Manager, University of St. Andrews
11.00 – 11.15: Break
11.15 – 12.00 Diversifying your business – Neil James, Operations, Campus Division, University of Bristol
12.00 – 12.45: Partnering with language schools – David Brown, President and Co-founder, Oxford International
12.45 - 13.30: Lunch
13.30 - 14.00: Language schools: making it happen – Neil James, Operations, Campus Division, University of Bristol
14.00 - 14.45: The internal business market - Kerry Watson, Senior Sales & Marketing Manager, University of St. Andrews
14.45 - 15.00: Break
15.00 - 16.45: No Fluff Sales Masterclass – Nicola Lutz, International Education Sales Coach, Trainer And Mentor, No Fluff
16.45 – 17.00: Wrap up
This course is for conferencing and events professionals working at universities and colleges who are involved in planning, recruiting and delivering commercial summer business on campus.
Participants will gain an understanding of:
NOTE: This course does not cover contracts or pricing.
Kerry Watson
Kerry is Senior Sales & Marketing Manager at the University of St Andrews, with a wealth of experience in conferencing and events including over 10 years as Marketing Manager - Associations for Visit Scotland. She is also a Board member of Women in Tourism.
Neil James
Neil is Head of Venues & Events at the University of Bristol, leading the commercial teams that are responsible for Residential Lettings, Events and Sales & Marketing. Neil joined the University in 2018, where he has taken the teams through a transformational change in strategy and business operations.
Before joining the University, Neil had an extensive career in hotels, in a range of roles including front of house, food & beverage, events, revenue management, sales & marketing and account management. Neil also sits on an advisory board of Visit West, the Destination Management Organisation for the region; where he is part of a group of hospitality professionals that looks at the strategic focus and business tourism opportunities.
David Brown
David is co-founder and Group President of Oxford International, a company that he established with financial assistance from the Prince’s Trust 30 years ago. As joint CEO and, more recently, Group President he has helped grow the business from start-up to one of the UK’s largest private education groups, working with International students across a range of programmes.
He is driven by a passion for International Education and the opportunities it offers to students of all ages from countries all over the world.
As well as his work for Oxford International, David is an active investor in several education businesses, with a particular interest in EdTech and Online Delivery.
Nicola Lutz
Nicola Lutz is a sales trainer, mentor and coach specialising in the education sector. She runs No Fluff, a sales coaching and consultancy, is a Director of StudyTravel, and has just launched 'Extra Sales Power, an appointment setting company for education businesses.
She is a Founding Fellow of the Institute of Sales Professionals, and a member of the CPD Accreditation body, and won 'Mentor of the Year' 2022 in the Lead5050 Awards.
All that aside.. she believes in ethical selling, human-to-human in a non-sleazy way, focusing on business relationships and on excellent customer service. She lives in Kent by the sea and loves a cuppa on the beach walking her dog.
Tagged : Accommodation, Commercial Services, Conferencing and Events, Marketing and Communications, Learning and Development
Type : Training
Please contact contact@cubo.ac.uk for more information
