Facilitated by Karen Fewell, Digital Blonde.
Learn how to use the emotional power of storytelling to promote your business.
It’s widely reported that a well-told story that’s emotionally compelling engages more of the brain than when sharing facts alone. During this workshop you will discover how to use insights from consumer psychology to help you craft convincing stories that align with your brand and marketing objectives. Using time-proven formats, you will learn how to structure your stories so your target audience connects, resonates and acts upon them, together with how to present them on your website, printed material and social media. You'll come away with a set of tools that will help you convey your brand, marketing and sales messages through storytelling.
10.00 - 10.30: Registration, Arrival and Coffee
10.30 - 11.00: Why is Storytelling So Important in Marketing?
The day will begin with the science of effective storytelling and what happens in the brain when we encounter stories so that you understand why stories are critical to marketing success.
11.00 - 11.30: Understand Your Audience Deeply, Tell Simply
During this session you will be guided through a process to ensure you tell authentic and empathetic stories that resonate with your target audience.
11.30 – 11.45: Break
11.45 – 12.45: Putting the Pieces Together
Here we will cover how to spot stories in your business, take a look at the seven story formats and what you need to know about structuring your marketing messages into effective business stories.
12.45 – 13.15: Lunch
13.15 - 14.15: Presenting Stories in Written or Spoken Format
The session will focus on behavioural insight to help you tell better stories in writing or in person. Whether you are presenting data, testimonials or writing marketing copy you will gain practical knowledge that you can implement straight away.
14.15 - 15.15: Presenting Stories Visually
Using insight from the world of consumer psychology, you will learn how to capture your story in a single photograph and what you should consider when telling your story through video. Then we will look at the most effective ways to bring your stories to life on your website and social media platforms with plenty of examples for you to learn from.
15.15: Wrap Up and Close
Karen specialises in branding and marketing strategy together with helping clients to understand consumer behaviour and how to apply psychological principles to successful business activity. She has over 25 years marketing experience in hospitality, food and drink, an MSc in Consumer Psychology and an academic paper on Stimulating Creativity. Karen combines this experience to create fun, memorable and fascinating workshops that help you combine science with creative ideas to drive business results.
Our preferred method of payment is by purchasing card.
If your organisation doesn't use a purchasing card, you will not be able to book until you have provided us with a valid purchase order. Please send your PO to Sarah.
Purchase orders to be addressed to: Professional H E Services Ltd, 3 Holywell Drive, Loughborough University, Leicestershire, LE11 3TU
Please note our terms and conditions when booking this event
Tagged : Catering Hospitality and Retail, Commercial Services, Conferencing and Events, Marketing and Communications, Learning and Development
Type : Training
